Media Center

From developing Member communication tools to promoting our industry to international news outlets, ABA drives the conversation for the baking industry.
Media Contact
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Telling the Baking Industry's Story

The baking industry has a great story and the American Bakers Association is here to tell it. Working with long-standing trade press partners to growing relationships with national and international press outlets, ABA amplifies the powerful work of our Members.
baking strong

ABA Member Stories

Stories of ABA Member impacts on their teams, communities, and the food industry.
ABA Members are Baking Strong
Bake to the Future Podcast

Bake to the Future

ABA brings a fresh take on the latest trends and issues impacting the baking sector through exclusive insights and conversations.
Listen to the podcast
ABA logos

ABA Digital Assets

A strong visual identity reflects the strength of our Members. ABA Members, media, and industry partners can find helpful files here.
Logos, headshots, and style guide, oh my
Messaging Toolkits

Messaging Toolkits

ABA regularly provides Members with multimedia communications toolkits for events such as COVID-19, Healthy Baby Month (Jan.), Nutrition Month (Mar.), and National Bread Month (Nov.).
Messaging toolkits for ABA Members
aba events

ABA Events Photos

ABA hosts several key industry gatherings, including the International Baking Industry Exposition (IBIE), ABA Convention, and more.
Images from ABA events
aba videos

ABA Video Library

ABA Members give perspectives of the baking industry, ideas on how to improve, and how ABA's programs help them reach their business goals.
ABA Member stories
Resources

Media Inquiries and Outreach

The baking industry is a daily part of millions of consumers' lives. ABA is the go-to source for both hard news and features about the economy, sustainability, consumer trends, seasonal angles, legislation and regulatory affairs, and more. Agile and creative, ABA's communications team is a resource for powerful, visual stories that resonate with audiences.

We also have a lot of bakery puns
breaking bread

Trends Reports for Press

Members of the press have access to ABA's exclusive, industry-specific research on consumer trends, economic impact, and workforce studies. The reports are chock-full of data to help spur stories that connect with both the trade and consumers. Learn more about the baking industry's impacts here. We look forward to being in touch.

Great data tells even better stories
ABA Reports

ABA Boilerplate

The American Bakers Association (ABA) is the largest, most established, and diverse trade association for the commercial baking industry in the United States. ABA’s community includes more than 350 member companies representing over 1,200 commercial baking facilities and the extensive industry supply chain. 

Since 1897, ABA has served as the voice of the baking industry, offering compelling advocacy, insightful thought leadership, and comprehensive research on industry trends. ABA members also benefit from extensive business services including premier networking events, impactful knowledge sharing, and effective workforce development programs and training resources. ABA is committed to enhancing its mission by growing the category and promoting the industry as the destination workplace.

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Press Releases

Tray Loss and Prevention Bill Signed into Law

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After months of work by ABA's State Affairs Working Group, the passage of the Tray Loss and Prevention Law in Texas was signed into law...
State Affairs
Plastic Tray Theft
Logistics
Business Impact
American Bakers Association Pie
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Blog

The Frozen Cherry Pie story is not the story

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It's important to promote the baking industry to a nationwide audience. It’s also important to point out: the Frozen Cherry Pie story...
Food Technical Regulatory Affairs Professionals
Nutrition
american Bakers Association FTRAC
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Article

Highlights from ABA's Spring FTRAC Conference

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The Food Technical and Regulatory Issues Professionals Group Conference last week brought together regulatory professionals to discuss...
Food Safety
Food Technical Regulatory Affairs Professionals
Professionals Group Event
bakers manufacturers academy american bakers association
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Article

Baking Experts Aren’t Born, They’re Trained

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Pippa O'Shea
ABA’s Bakers Manufacturing Academy has three levels of training courses to teach cookie and cracker professionals the necessary baking...
Specialized Training
Entry-Level Training
Professional Development
Bakers Manufacturing Academy
bakers manufacturers academy american bakers association
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Article

5 Reasons Why All Bakery Employees Should Understand the Basics

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The ABA's Entry Level Training Program is an introductory program that provides the basic foundational information that all cookie and...
Specialized Training
Bakers Manufacturing Academy
Professional Development
Entry-Level Training