Staff
ABA serves Members by providing critical services while developing and launching aggressive strategic initiatives on behalf of the entire baking industry.


Hailey Blumenreich
Marketing and Communications Manager

Jennifer Colfelt
Vice President, Operations and Membership

Eric Dell
President and CEO

Christina Donnelly
Director, Industry Relations and Strategic Initiatives

Jahan Ghassemi
Executive Assistant to the CEO and President

Katie Juhl
Director, Marketing and Communications

Samantha Moore, CMP, CEM
Senior Director, Meetings and Education

Pippa O'Shea
Education Manager

Maya Rosenberg
Events and Membership Coordinator

Lee Sanders, CAE
Senior Vice President, Government Relations and Public Affairs

Chelsea Scott
Accounting and Operations Coordinator

Ben Simpson
Director of Membership

Vanessa Vial
Assistant Director of Education

Lauren Williams
Director, Government Relations

Rasma Zvaners
Vice President, Regulatory and Technical Services