Sponsorships and Exhibits

Baking industry supporters fuel exclusive ABA events and programs. Our sponsors help expose our Members to innovative products, exclusive information, and new business opportunities.

Sponsorship Opportunities

Partnering with ABA

ABA programs and events are made possible by the generous support of our sponsors. Sponsorship enables ABA to keep registration rates and other costs low for attendees, while offering more opportunities for ABA’s Allied Members to showcase and market themselves, innovating and helping Baker Members find solutions to today’s industry challenges and opportunities.

Members Only Opportunities

Sponsorship opportunities for ABA’s programs and events are exclusive for Members. There are several ways to sponsor through ABA, including in-person events, virtual events, research and programs like the Bakers Manufacturing Academy.

Allied Membership

New Sponsorship Offerings

The program has been newly refreshed, updated for timeliness, and reviewed for the best possible ROI for your organization. Organizational sponsorship enables ABA to innovate and support the growth of our members at ABA and the industry.

We have opportunities available for the following events and activities:

Annual Convention
TechCon Beyond A Virtual Experience**
NextGenBaker Virtual Leadership Series
Professional Group Events (Formerly Committee Meetings)
Bakers Manufacturing Academy Courses**
Digital Marketing Ad Re-targeting
Podcast Ads**
Research Webinar**

ABA Events by the Numbers

1460

Total attendees in 2019

Major annual events: TechCon and Convention

463

Leaders at ABA Convention

Professionals Groups Events

ABA Events 2019

How Sponsorship Works

Most opportunities are first-come-first-serve. However, some opportunities have a pre-existing first-right-of-refusal status and will be indicated by red text in the “quantity available section.” ABA Convention is the only event that has “First-Right-of-Refusal”. Companies who held that right from the 2019/2020 cycle still have first rights for 2021.

Some opportunities are approval based, specifically the research related items such as the Convention Research and the Webinar Research sponsorship opportunities.

More info

Exhibits

At the annual ABA TechCon, the Table Top Program provides an opportunity for Members to display and discuss their latest innovations and industry solutions with attendees. TechCon is the only ABA event where table-top exhibits are available.

ABA Members interested in exhibiting on a larger scale are encouraged to exhibit at the International Baking Industry Exposition (IBIE), which is co-owned by ABA and BEMA. ABA Members receive a special discount on their exhibitor rate.

Maximizing Return on Investment

Members are invited to review the opportunities and select items across all the events and activities for maximum exposure throughout the year.

Each event/activity section indicates the benefits and collateral sponsors receive at a minimum and each item listing indicates additional ROI items specific to the item.

ABA is willing to design packages for members as well, based on the items below, and can recommend selections based on a Member’s needs and ROI.

upcoming events