Messaging Toolkits

ABA regularly provides Members with multimedia communications toolkits for events such as COVID-19, Healthy Baby Month (Jan.), Nutrition Month (Mar.), and National Bread Month (Nov.).

Supply Chain Challenges

The baking industry is facing unprecedented supply chain hurdles and inflationary pressures across the board. Communicating this series of complicated problems is key. The baking industry and our other food sector partners must calmly and rationally explain the challenges and push for potential policy solutions.

How to explain supply chain troubles

Health Equity - September

During the month of September, ABA and the baking sector are focusing on three aspects of health equity: nutritional density, community, and children. Utilize this communications toolkit in your company's messaging.

Health Equity Toolkit

Family Grains American Bakers Association

COVID-19

This toolkit contains images, messages, graphics, infographics, and more for baking industry companies to communicate with their employees and the public about the COVID-19 pandemic.

COVID-19 Toolkit

Healthy Baby Month - January

Enriched grains contain folic acid, a critical nutrient for brain and spinal cord development during pregnancy. During the month of January, ABA, with your partnership, encourages women of childbearing age to consume enriched grains to reduce the risk of neural tube defects (NTDs) in their babies through proper prenatal nutrition.

Healthy Baby Month Toolkit

healthy baby month american bakers association

National Nutrition Month - March

During National Nutrition Month®, communicate and educate consumers about the nutritional benefits of grain-based foods in daily life.

National Nutrition Month Toolkit

american bakers association nutrition month

National Bread Month - November

Every November, National Bread Month celebrates the power of grains. Join ABA and the Grain Foods Foundation for National Bread Month on social media, emails, newsletters, and other communications.

National Bread Month Toolkit