Life Through the Lens of Bakery

Launching at IBIE

It seems change is our only constant and yet we are not the ones in charge of the rollercoaster ride. Now grappling with inflation in addition to COVID-19 and other concerns, consumers continue to shift dollars between online and in-store; retail and restaurants; and between value versus premiumization. However, where there is change there is an opportunity to meet the consumer where they are for that moment, in retail and food service.

To learn more, join ABA and Anne-Marie Roerink of 210 Analytics for exclusive consumer research looking at the role of the bakery through the lens of consumers' lives. The inaugural ABA study looks to uncover opportunities for bakery growth in everyday and special occasions, at home and away from home.

MARK YOUR CALENDAR​

IBIE attendees will get a first look at this inaugural benchmark study on Sunday, September 18, 2022.​

•8:30 a.m. PT at the ABA BEMA Booth 

•11 a.m. PT at IBIEducate, Room W315-16  ​

Presented by ABA and produced by Anne-Marie Roerink of 210 Analytics.

Key takeaways and more info coming soon.