Consumer Trends

Members-only, industry-specific research collects and analyzes custom consumer data to help bakers and suppliers optimize production, marketing, merchandising, and branding decisions.

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Attracting Gen Z and Millennial Customers

This timely report helps ABA and its members solve the massive and fast-growing challenge of understanding what Generation Z and Millennials bring as consumers and trendsetters to commercially baked goods. The study will provide insights to allow bakers to develop stronger category loyalty among Millennials and Gen Z.

Gen Z /Millenial Trends Study

Key takeaways and pricing

Key Takeaways

Checklist of strategies the baking industry can execute that will build loyalty among Gen Y and Gen Z
Obtain a unique data set that ABA members can utilize to develop their own brand loyalty programs for Gen Y and Gen Z
Receive tools to help members and ABA compellingly communicate the health benefits of core bakery products, making science and nutrition “cool”

Member Price: $0

Non-Member Price: $995

Access the Gen Z/Millennial Trends report here

GenZ Report

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Power of Bakery Report

The first annual Power of Bakery 2019 report, developed in partnership with the FMI - The Food Industry Association and sponsored by Corbion, aims to bring an understanding of consumer perceptions, attitudes, and behaviors regarding the bakery category in a grocery retail setting to help the industry optimize production, marketing, merchandising, and branding decision. Bakers will be able to utilize the findings to partner with their retail customers to drive growth.

Power of Bakery Report

Key takeaways and pricing

Key Takeaways

Find out how consumers define bakery differently than the industry’s sales perspective and the opportunity that presents.
Discover where and why consumers purchase bread and baked goods at retail, and how it's changing.
Learn the biggest influences on brand choice, “better-for-me” decisions, and nutrition-related claims.

Member Price: $0

Non-Member Price $500

Access the Power of Bakery report here

Power of Bakery

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