Celebrating 250 Years of Baked Goods in America

CELEBRATE WITH ABA

For 250 years, baked goods have played a central role in American life. From everyday meals to holiday traditions, the commercial baking industry has long been a pillar of America's economy and food supply, helping nourish families nationwide.

With operations in all 50 states, the baking industry generates nearly 800,000 jobs and supports essential supply chains that deliver fresh, dependable baked goods for millions of Americans each day. Commercial baking is proud to be a cornerstone of economic resilience, food security, and American tradition.

How can you join in the celebration?

• Post on social media to share the anniversary and encourage others to celebrate
• Add it to your website with a homepage callout or banner
• Host a special celebration for your employees to recognize and thank your team
• Add the anniversary email signature to help spread the word in every message
• Print out the postcard for your facility and display it in a high-traffic area
• Take a team photo with the banner and share it online to show your support

250th Anniversary Video Ask

Submit a short video sharing:

• Why you’re proud to celebrate 250 years of baking, and  
• Three words (with a brief pause between each) that capture what being part of the baking community means to you 

• 30 seconds or less  
• Submit 1–3 clips  
• Film horizontally (landscape)  
• B-roll of your facilities, team, or baked goods is highly encouraged 
• The 250th banner printed, on a product or displayed in other creative ways is encouraged  
• Load your video to this Dropbox, include your company name and a video release form  
• Reference the 250th toolkit for materials and messaging, here  

• Submissions due: June 5
• Production: Video production and member review in June 
• Launch: July (kicking off around the 4th of July), with continued promotion throughout the year