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SESSION SPOTLIGHT - Future-Proofing the Commercial Baking Industry: Lessons from a Pandemic
In March 2020, Sosland Publishing Co. began monitoring U.S. commercial baker perceptions of the pandemic’s impact through industry pulse surveys conducted by Cypress Research. ABA has partnered with Sosland to further assess the impacts and help shed light on ways the industry is working to future-proof itself in a profoundly disrupted business landscape.
With support of research sponsor Lesaffre and Red Star Yeast Company, Marjorie Hellmer, President of Cypress Research, will lead an in-depth discussion with industry leaders about the implications of the survey findings. The experts will share insights about ways bakery manufacturers and their supply chain partners are developing solutions to minimize the stresses of future unanticipated events and better position the industry for success.
Session sponsored by:
Expert Panel:
- Bill Hanes, VP/Marketing & Strategy, Lesaffre/Red Star Yeast Company
- Marjorie Hellmer, President, Cypress Research
- Bob McGuire, Vice President, Director of Logistics, Alpha Baking Company
- Lee Sanders, SVP Government Relations and Public Affairs, ABA
