2021 ABA Convention Session Spotlight - The Window of Opportunity for Baked Goods

At 2021 ABA Virtual Convention, learn about "The Window of Opportunity for Baked Goods" on March 23 at 2:30 PM EST.

Never in modern history have so many traditions, habits, and ways of thinking been changed so rapidly. From an upswing in home baking to a high demand for pre-packaged foods, consumers are moving away from entrenched ideas about baked goods. How can the industry understand the dynamics behind this change and what can be done to maintain the baking category’s momentum?

Expert Speaker: Vance Crowe

Vance Crowe is a communications consultant that has worked for corporations and international organizations around the world. He has spoken before more than 100,000 people, answering questions about some of the most sophisticated and controversial technology in the modern age.

Vance is the former Director of Millennial Engagement for Monsanto, a Communications Strategist for the World Bank Group, a returned U.S. Peace Corps Volunteer stationed in Kenya, a former Communications Coordinator at a National Public Radio affiliate in Northern California and was a deckhand on an eco-tourism ship that traveled the Western Hemisphere. His stories and lessons illuminate aspects of communications that remain hidden to most people.

Session sponsored by:

Interactive Experience

• Connect with other attendees during topic-focused networking sessions throughout the program
• Interact with the experts and get your questions answered during the sessions
• Send in your questions ahead of time for the "The Window of Opportunity" session and others 

From March 22-23, 2021, ABA 2021 Virtual Convention will connect baking industry leaders from around the world. The virtual program will include business strategy experts, customer panels, and B2B networking for bakers, suppliers, and industry partners.