Katie is the first Director of Marketing and Communications for the American Bakers Association. From newsroom to boardroom, she boasts wide-ranging experience in business development, strategy, and production for mobile, online, and broadcast. Katie's journalism roots and newsroom experience, combined with her expertise in emerging platforms, gives her a unique perspective of how businesses and industries can better tell their stories.
She has had stints in a variety of capacities in places such as the PBS NewsHour, ABC News, Reuters, Agence France-Presse, and National Geographic. While working full-time as a Domestic Engineer with her two young children (born 13.5 months apart), she started her own company to help trade associations, media companies, and agencies elevate their profiles and business opportunities in their respective marketplaces.
Katie’s Expertise, Roles, and Responsibilities
Leads the vision, development, and implementation of strategic communications, media relations, marketing, brand management, and social media
Executes strategies promoting ABA programs and services
Provides leadership and guidance on communications issues to ABA staff and Members
Directs partner communications initiatives
Favorite Baked Goods
Anything that ends in “cake”
Functional: A hearty, seed-filled whole wheat bread or cracker
Necessary for family survival: Goldfish crackers and Girl Scout cookies