About Hailey
Hailey makes sure Members are informed about ABA’s offerings and have the most up-to-date information on the latest policies and regulations affecting the industry. She collaborates with each team at ABA to manage and execute effective communications and marketing to ABA members and other stakeholders to support ABA’s efforts in member recruitment and retention, events, education, and advocacy. Hailey continually seeks new and creative ways to reach ABA’s members, including starting and co-hosting ABA’s podcast, Bake to the Future.
Before joining ABA, Hailey was a Project Assistant at Lincoln Park Strategies, a public opinion research firm. A DC-area native, Hailey graduated from the University of Michigan with a major in International Studies and a minor in Business Administration. She is passionate about podcasts, starting a podcast club, Podluck (Podcast + Potluck), in college, and then founding/chairing Podcast Club through the University of Michigan DC Alumni Club. Hailey is a member of the UMDC Board of Governors, Co-Chair of the UMDC Planning Committee, and member of the KEEN (Kids Enjoy Exercise Now) Associates Board.
Hailey’s Expertise, Roles, and Responsibilities
- Press Releases
- Knead to Know newsletter
- Event Marketing
- Program Marketing (Bakers Manufacturing Academy, NextGenBaker)
- Podcast, Bake to the Future
- Social Media
- Collaboration on Industry Partner Messaging
- ABA Website Management
Favorite Baked Good
Savory: English Muffin
Sweet: Chocolate Chip Cookie
