Media Center
From developing Member communication tools to promoting our industry to international news outlets, ABA drives the conversation for the baking industry.

Telling the Baking Industry's Story
The baking industry has a great story and the American Bakers Association is here to tell it. Working with long-standing trade press partners to growing relationships with national and international press outlets, ABA amplifies the powerful work of our Members.

ABA Member Stories
Stories of ABA Member impacts on their teams, communities, and the food industry.

Bake to the Future
ABA brings a fresh take on the latest trends and issues impacting the baking sector through exclusive insights and conversations.

ABA Digital Assets
A strong visual identity reflects the strength of our Members. ABA Members, media, and industry partners can find helpful files here.

Messaging Toolkits
ABA regularly provides Members with multimedia communications toolkits for events such as COVID-19, Healthy Baby Month (Jan.), Nutrition Month (Mar.), and National Bread Month (Nov.).

ABA Events Photos
ABA hosts several key industry gatherings, including the International Baking Industry Exposition (IBIE), ABA Convention, TechCon, and more.

ABA Video Library
ABA Members give perspectives of the baking industry, ideas on how to improve, and how ABA's programs help them reach their business goals.
Resources
Media Inquiries and Outreach
The baking industry is a daily part of millions of consumers' lives. ABA is the go-to source for both hard news and features about the economy, sustainability, consumer trends, seasonal angles, legislation and regulatory affairs, and more. Agile and creative, ABA's communications team is a resource for powerful, visual stories that resonate with audiences.
The baking industry is a daily part of millions of consumers' lives. ABA is the go-to source for both hard news and features about the economy, sustainability, consumer trends, seasonal angles, legislation and regulatory affairs, and more. Agile and creative, ABA's communications team is a resource for powerful, visual stories that resonate with audiences.

Trends Reports for Press
Members of the press have access to ABA's exclusive, industry-specific research on consumer trends, economic impact, and workforce studies. The reports are chock-full of data to help spur stories that connect with both the trade and consumers. Learn more about the baking industry's impacts here. We look forward to being in touch.
Members of the press have access to ABA's exclusive, industry-specific research on consumer trends, economic impact, and workforce studies. The reports are chock-full of data to help spur stories that connect with both the trade and consumers. Learn more about the baking industry's impacts here. We look forward to being in touch.

Latest News
Showing 19 - 27 of 434 results

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Winning back casual in-store bakery consumers isn’t a given
The new shopping landscape offers both challenges and opportunities for the store perimeter to bring other consumers back to the bakery...

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ABA, ASB workforce gap study identifies staffing needs, recruitment strategies
The American Bakers Association (ABA) and the American Society of Baking (ASB) have released a joint study, 2022 Workforce Gap in US...

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E-commerce requires new strategies for bakers to find success
While the bakery category has yet to really crack the code on e-commerce, there is plenty of opportunity and growth potential in that...

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Turn in-store bakery struggles into opportunities
There may not be such thing as “post pandemic” quite yet, but after more than two years since the onset of COVID-19 in the US...

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20 member companies receive ABA's Safety Recognition Program Awards
The American Bakers Association Safety Recognition Program is honored to award 20 member companies across 133 facilities for their...

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ABA reflects on 125 years of industry service and advocacy
After three years apart, the American Bakers Association (ABA) held its first in-person annual convention since 2019, just in time to...

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Workforce study shows progress and opportunities for retention, recruitment
The five-year update was presented at the ABA Convention.

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ABA, ASB release new study on workforce retention trends, best commercial baking practices
The American Bakers Association (ABA) and the American Society of Baking (ASB) have released their joint study, 2022 Workforce Gap in U...

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A look at the ABA 2022 Convention
Commercial Baking's quick video take of ABA's 2022 Convention.
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