Media Center

From developing Member communication tools to promoting our industry to international news outlets, ABA drives the conversation for the baking industry.
Media Contact
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Telling the Baking Industry's Story

The baking industry has a great story and the American Bakers Association is here to tell it. Working with long-standing trade press partners to growing relationships with national and international press outlets, ABA amplifies the powerful work of our Members.
baking strong

ABA Member Stories

Stories of ABA Member impacts on their teams, communities, and the food industry.
ABA Members are Baking Strong
Bake to the Future Podcast

Bake to the Future

ABA brings a fresh take on the latest trends and issues impacting the baking sector through exclusive insights and conversations.
Listen to the podcast
ABA logos

ABA Digital Assets

A strong visual identity reflects the strength of our Members. ABA Members, media, and industry partners can find helpful files here.
Logos, headshots, and style guide, oh my
Messaging Toolkits

Messaging Toolkits

ABA regularly provides Members with multimedia communications toolkits for events such as COVID-19, Healthy Baby Month (Jan.), Nutrition Month (Mar.), and National Bread Month (Nov.).
Messaging toolkits for ABA Members
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ABA Events Photos

ABA hosts several key industry gatherings, including the International Baking Industry Exposition (IBIE), ABA Convention, TechCon, and more.
Images from ABA events
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ABA Video Library

ABA Members give perspectives of the baking industry, ideas on how to improve, and how ABA's programs help them reach their business goals.
ABA Member stories
Resources

Media Inquiries and Outreach

The baking industry is a daily part of millions of consumers' lives. ABA is the go-to source for both hard news and features about the economy, sustainability, consumer trends, seasonal angles, legislation and regulatory affairs, and more. Agile and creative, ABA's communications team is a resource for powerful, visual stories that resonate with audiences.

We also have a lot of bakery puns
breaking bread

Trends Reports for Press

Members of the press have access to ABA's exclusive, industry-specific research on consumer trends, economic impact, and workforce studies. The reports are chock-full of data to help spur stories that connect with both the trade and consumers. Learn more about the baking industry's impacts here. We look forward to being in touch.

Great data tells even better stories
ABA Reports

ABA Boilerplate

The American Bakers Association (ABA) is the voice of the baking industry. Serving Members from global wholesale baking companies and suppliers to baking industry entrepreneurs, ABA is the only bakery-specific national and state trade association, delivering results on priorities affecting the companies that feed the world.

Since 1897, ABA has worked to increase protection from costly government actions, build the talent pool of skilled workers with specialized training programs, and forge industry alignment by establishing a more receptive environment to grow the baking industry. ABA's Membership has grown to represent more than 300 companies with a combined 1600+ facilities. 

Latest News

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article

Employee Development Drives Baking Industry Success

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David Orgel
In a recent ABA careers information webinar, speakers outlined how a wide variety of strategies are baked into the approaches of...
Baking Works
Workforce Training
Human Resources and Safety Professionals
Bakers Manufacturing Academy
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blog

New to the Baking Industry? Start here.

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Hailey Blumenreich
The American Bakers Association's Bakers Manufacturing Academy offers online courses for professionals new to the baking industry.
Bakers Manufacturing Academy
Entry-Level Training
Workforce Training
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blog

Remaining Optimistic

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Robb MacKie
Between the pandemic and loss and illness of so many, to the civil unrest and racial injustice, to the corrosive and bitter political...
Business Impact
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