Research and Data

ABA's members produce the baked goods millions enjoy daily, shaping consumers' lives across the U.S. and beyond. Go behind the scenes to understand the commercial baking industry's impact on the economy and the workforce.
sourdough bread

Essential to healthy families and a healthy economy

As one of the largest sectors in the food and beverage industry, bakers and suppliers have a significant impact on both the national economy and individual households. ABA is dedicated to providing data-driven insights through exclusive research on consumer trends, workforce dynamics, and economic impact. By analyzing custom consumer data, workforce trends, and the baking industry's contributions to the economy, ABA helps members optimize decisions, foster American jobs, and drive innovation for a sustainable, healthy economy.

Consumer Trends

The American Bakers Association aims to bring an understanding of consumer perceptions, attitudes, and behaviors regarding the bakery category in various settings with multiple audiences. Members-only, industry-specific research collects and analyzes custom consumer data to help bakers and suppliers optimize production, marketing, merchandising, and branding decisions.

Consumer trends
couple eating pizza

Workforce Research

Member-exclusive studies and reports about workforce recruitment, training, and retention trends to help our members understand the current and future talent landscape.

Workforce research
woman on the line

Economic Impact

Bakers enrich America. The commercial baking industry mixes tradition and innovation to feed the world and the economy - generating some major dough while employing nearly 800-thousand people in the United States. ABA's interactive map reveals the economic impact of baking in each Congressional district and state.  

Bakers Enrich America
family sharing cake