“Participating in the National Press Club’s 5K event was a great opportunity for visibility with key members of the Washington press corps,” said Senior Vice President Government Relations & Public Affairs Lee Sanders. “Showing our support to an organization such as the National Press Club is a great opportunity for ABA and the Grain Foods Foundation to raise visibility and share our health messages on bread and grain foods.”
The American Bakers Association (ABA) was a sponsor of the 2010 National Press Club 5K. The well attended event offered ABA an opportunity to spread the word about the importance of grains in a healthy diet. ABA staff distributed information such as “Go with the Grains” brochures and other ABA and Grain Foods Foundation materials. Bread Art posters with grain messaging were prominently displayed attracting much attention from the runners who agreed that bread and carbohydrates are great fuel for the body.
ABA staff also participated in the 5K, with ABA Intern Greg Wommer placing third overall in the entire race!
This year’s race had the largest turnout in the event’s 13-year history. Celebrity fitness trainer Tony Horton, creator of the fitness system P90X, was the race marshal whose energy and enthusiasm got the runners motivated despite the day’s scorching 90-plus degree temperature. Proceeds from the event support training and scholarship programs at the NPC Eric Friedheim National Journalism Library.